*Marketing/Events Coordinator*
*Responsibilities*
* Develop marketing/events strategies to support management’s short- and long-term goals.
* Develop a budget for both events and marketing and manage that plan.
* Design, build and maintain social media presence and measure results/impacts.
* Maintain web site (Square Space) content.
* Design graphics to support digital and print marketing efforts such as billboards, ads, posters/flyers, emails for tours, school groups, camping, events, and overall brand awareness.
* Track results of all campaigns SEO/SEM, RIO, KPI’s
* Evaluate performance of events and event business, to ensure they meet operational goals.
* Enhance existing and develop new events that maximize brand awareness, profitability, and excellent service.
* Propose new and creative growth strategies through new channels/targets.
* Plan, measure, and test marketing campaigns for better conversions (ticket purchase)
* Complete all campaigns on time and budget.
* Identify critical conversion points, drop off points and optimize user funnels.
*Qualifications*
* Highly creative professional with experience in identifying target audiences and devising campaigns that engage, inform and motivate potential and existing customers.
* Entrepreneurial spirit
* High energy
* Adept in managing processes.
* Self-challenge
* Excellent organizational, interpersonal, and administrative skills
* Effective communicator
* Proficient in analytical reporting
* Graphic design and MS Office 360 proficiency
*Education and Experience Requirements*
* Bachelor’s degree
* Proven work experience in social media marketing
* Event/Catering management experience preferred.
* Demonstrable knowledge of websites and marketing analytical tools (Google Analytics, GA-4, SEMRush, etc.
)
Stark Caverns supports an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.
Job Type: Full-time
Pay: $14.
00 - $22.
00 per hour
Expected hours: 40 per week
Benefits:
* Paid time off
Schedule:
* 8 hour shift
* Day shift
* Weekends as needed
People with a criminal record are encouraged to apply
Ability to Relocate:
* Eldon, MO 65026: Relocate before starting work (Required)
Work Location: In person