Digital Marketing Analyst

Do you have a passion for hunting, shooting and fishing? Do you love the outdoor industry? If so, consider MidwayUSA in Columbia, Missouri for your next career opportunity! MidwayUSA has an exciting opportunity in digital marketing! We are looking for an enthusiast individual with an interest and talent in marketing, data mining and analysis and social media to work with our Marketing team as a Digital Marketing Analyst.
If you have a talent for writing and social marketing and enjoy data tracking and analysis and have a love for the outdoor industry, this is the position for you! About the Digital Marketing Analyst Role: In this position, you will support the Director of eCommerce - Marketing in the execution of the Customer Relationship Management, Internet Advertising, Marketing Operations, and Public Relations processes.
In this role you will create and manage reports and data to track Customer, Marketing and Advertising results.
You will also be responsible for assisting with sweepstakes campaigns, executing against the social marketing calendar, coordinating donations for public relations events and sponsorships to budget, managing television show and host sponsorship communications and deliverables, and track effectiveness of various advertising campaigns.
What our Digital Marketing Analyst does: Create and manage reports and data to track Customer, Marketing and Advertising results Mine and analyze internal and external Customer data to identify key trends, segments, and associations Manage distribution size and selection criteria for E-mail and direct mail marketing campaigns Manage automated program for sending promotional email based on Customer Lifecycle stage and website activity Benchmark MidwayUSA's Customer policies and marketing efforts against competitors and eCommerce leaders Manage and optimize Internet Advertising through Paid Search, Shopping, Display, and Product Feeds.
Manage and optimize Display Advertising creative and locations.
Develop and maintain a social posting calendar.
Engage with Customers on Social Marketing channels per Company strategies.
Execution of Sweepstakes programs Develop and distribute Press Releases Skills we are looking for in a Digital Marketing Analyst: Will possess a bachelor’s degree, preferably in Marketing, Business or a related field Minimum of 2 + years of professional marketing work experience Knowledge of and experience with MidwayUSA products and systems Experience with data mining, data analytics and data tracking What We Offer: Annual Salary Range (commensurate with experience): $ 57,000 - 79,000 with annual benchmarking and pay increases to always ensure a competitive salary Personal growth through a management relationship prioritizing support, empathy, clearly communicated expectations, and consistent modeling of Company Values Promote from Within Strategy Generous Annual profit sharing Matching 401(k) Flexible PTO policy and paid parental leave Excellent choice of health plans (including HSA), dental, and vision benefit options at an affordable price Life insurance, short and long-term disability insurance options Tuition assistance program Opportunities for career, leadership, and professional development with conferences, events, and seminars Supplier pro-deals and generous employee discounts If you are committed to Customer satisfaction and continuous improvement, have a positive attitude, then bring your talents and join MidwayUSA-a company on a mission to be "the best run business in America"! Apply today! MidwayUSA, located in Columbia, MO, is an industry-leading internet retailer of over 200,000 shooting, reloading, gunsmithing and hunting products.
Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA (www.
midwayusa.
com).
They instilled family values like honesty, integrity and respect for others into the business, and strive to maintain this culture with each Employee added to their growing team.
For over 45 years MidwayUSA has offered JUST ABOUT EVERYTHING® for Shooting, Hunting and the Outdoors with an unyielding focus on Customer Satisfaction.
MidwayUSA is a three-time recipient of the Malcolm Baldrige National Quality Award Apply Today!